Design Briefs
It's 2050...The world has evolved in remarkable ways.
Imagine this:
You or your team have been hired by the Global Future Tourism Board to promote what life in 2050 could look like to people living today in 2026.
Your task is to create and advertise an exciting travel experience (to a future island or future city) that showcases one possible hopeful future where AI has played a positive role.
Get inspired to create speculative designs that imagine hopeful futures. There are no right or wrong answers - we want to see your unique vision!
Choose ONE of our themes to take us on a journey into 2050 and to make us want to visit your vision of tomorrow!
How to Use the Design Briefs
Read & Explore
Start by reading through the different briefs. Think about which themes interest you or connect to issues you care about.
Brainstorm Ideas
Use the key questions in each brief to spark ideas. Think about problems, opportunities, and "what if" scenarios.
Design Your Future
Create your speculative design using any format - drawings, prototypes, videos, stories, policies, or anything else that communicates your vision.
Share Your Work
Submit your project through our submission portal and see your work featured in exhibitions and our digital archive.
Design Tips
Think About People
Who will use your AI? How will it affect different groups? Consider diversity, accessibility, and equity.
Consider Trade-offs
Every technology has benefits and risks. Think critically about both the positive possibilities and potential problems.
Think Big Picture
How does your AI fit into society? What changes might it cause? What values does it reflect?
Be Creative
Don't limit yourself to what seems realistic now. This is about imagining possibilities, not making predictions.
Need Support?
We have lots of resources to help you develop your design project