Imagine this:

You or your team have been hired by the Global Future Tourism Board to promote what life in 2050 could look like to people living today in 2026.

Your task is to create and advertise an exciting travel experience (to a future island or future city) that showcases one possible hopeful future where AI has played a positive role.

Get inspired to create speculative designs that imagine hopeful futures. There are no right or wrong answers - we want to see your unique vision!

Choose ONE of our themes to take us on a journey into 2050 and to make us want to visit your vision of tomorrow!

Future of Learning

Future of Learning

How will AI transform learning and education by 2050?

Explore This Brief
Environmental Futures

Environmental Futures

How can AI help us create a sustainable future by 2050?

Explore This Brief
Healthcare 2050

Healthcare 2050

Reimagine healthcare with AI - promoting wellbeing for all

Explore This Brief

How to Use the Design Briefs

Read & Explore

Start by reading through the different briefs. Think about which themes interest you or connect to issues you care about.

Brainstorm Ideas

Use the key questions in each brief to spark ideas. Think about problems, opportunities, and "what if" scenarios.

Design Your Future

Create your speculative design using any format - drawings, prototypes, videos, stories, policies, or anything else that communicates your vision.

Share Your Work

Submit your project through our submission portal and see your work featured in exhibitions and our digital archive.

Design Tips

Think About People

Who will use your AI? How will it affect different groups? Consider diversity, accessibility, and equity.

Consider Trade-offs

Every technology has benefits and risks. Think critically about both the positive possibilities and potential problems.

Think Big Picture

How does your AI fit into society? What changes might it cause? What values does it reflect?

Be Creative

Don't limit yourself to what seems realistic now. This is about imagining possibilities, not making predictions.

Need Support?

We have lots of resources to help you develop your design project